14 Differences between Coaching and Consulting
AT&T was reported to have spent over half a billion dollars on consultants between 1989 and 1994 So, what did AT&T get for all that money? Its now apparent that they learned very little to keep them out of trouble.
Could those companies have benefitted from a different approach?
Can a small or medium-sized business get world-class business help and advice from a different kind of business development professional?
In the UK, more than 2.93 million businesses are in operation, the equivalent of one firm per 8.7 people of working age, an increase of 15% over the last 20 years.
During that time, however, more than seven million businesses have started in the last twenty years whilst a similar number have closed.
The importance of small business for the continuing growth of market economies cannot be underestimated, however, the tools for helping these millions of business owners for years seemed out of reach.
After all, which small business owner could afford to hire a consultant from Ernst & Young or Deloitte?
Conversely, what Ersnt & Young or Deloitte consultant would want to work with a small business?
To meet this need and gap of knowledge and services in the marketplace, the business coaching category started to develop in the early 1990s as an alternative to costly and project-focused business consulting services.
First, SME owners needed whole firm solutions to their challenges, because in smaller companies, causes and effects are more easily seen and felt by owners,
employees and by profits on the bottom-line. Coaching was one way to provide that whole firm approach, with a series of systemized tools and strategies that were implemented and refined over time based on their effectiveness and impact on the areas of an owners time, a companys team and a firms money.
Second, SME and SMB owners thriv under a working arrange¬ment that was more relationship-based than project based, generalized more than specialized, questions-based more than answers provided, and in a context where both Business Coach and owner held each other accountable for results.
The distinctions were subtle, yet the impact on owners and their companies were profound.
14 Difference Between Coaching & Consulting
Coaching Consulting
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